Saturday, 8 October 2011

The F Word

Fat.

Being fat today is a almost a social crime in some situations, but it Japan, it is a crime. Japanese law makers set a maximum waistline of 33.5" for men, and 35.4" for women, above the age of 40. Now although this law was done for health reasons, to avoid common health issues such as high blood pressure, high cholesterol, cardiovascular disease and diabetes., it is a touch too extreme. This law has had an adverse on society. Now although Japan has one of the lowest obesity rates in the world, a lot of people suffer from health issues related to being underweight.
Other countries are also taking steps to reduce obesity rates. A good one I found was Denmark, where they instituted something called fat tax. Where food containing fats and sugars are taxed for every pound of fat and sugar. In this way healthy food is actually cheaper (which is quite the opposite here in the UAE), thus encouraging people to buy healthy. The results of this are yet to be seen.

Tuesday, 27 September 2011

Sex is Currency

What we spoke about in class on monday got me thinking about the role that sex plays in not just advertising but in the entire business world. It reminded me of this song "Easier than love" by Switchfoot. The lyrics go something like this...

"Sex is currency
She sells cars,
She sells magazines
Addictive bittersweet, clap your hands,
with the hopeless nicotines

...
Sex is industry,

The CEO, of corporate policy
Skin-deep ministry,
Suburban youth, hail your so-called liberty

Every advertising antic,

Our banner waves with a neon glow
War and love become pedantic,
We wage love with a mistletoe
Everyone's been scared to death of dying here alone

She is easier than love

Is easier than life
It's easier to fake and smile and bribe"


Well that's some of the lyrics from the song... and as comical as it may seem, there is a certain amount of truth to it. Sex and money are amongst the greatest temptations to almost any man out there. And although it sounds irrational, most men will check out a sexy ad, even if they have no clue what its about.

If you care, here's a link to the song, check it out.
http://www.youtube.com/watch?v=nsHLWv1TJq8

Cheers,
Calvin